In a shareholder meeting this afternoon, Disney CEO Bob Iger addressed recent concerns about the rising cost of a ticket to the Disney Parks. Earlier this year, a Wall Street Journal report said that Disney was concerned about high ticket prices as guest intent-to-return scores reportedly dropped. A day later, The Walt Disney Company issued a press release that responded to that pricing criticism. Now, Iger was asked about pricing concerns again.
Bob Iger Addresses Ticket Pricing Concerns
The question from a shareholder was about Disney’s ability to keep up with rising attendance and whether Disney is concerned about increased pricing. Iger said that it is a question that he thinks about all the time.
Iger started by noting that demand is strong at the theme parks, saying that he visited Walt Disney World earlier this month and saw the crowds at the theme parks, resorts, and Disney Springs. Iger also spoke to the notion of value, saying that the value of a Disney theme park visit is “tremendous”, especially when compared to other entertainment offerings such as sporting events and concerts.
Iger also discussed expansion efforts at Disney Parks around the world, saying that there are more projects underway now than ever before in the company’s history. Iger says that the expansions are meant to not only improve capacity at the theme parks but to also increase value.
Shifting to the question of pricing concerns, Iger repeated information that we’ve heard from executives before, honing in on the lowest-tier ticket pricing at Disneyland, and that it hasn’t increased since before the COVID-19 shutdown.
Iger then said that Disney is seeing strong guest satisfaction scores and intent-to-visit scores that are “very high”.
As always, keep checking back with us here at BlogMickey.com as we continue to bring you the latest news, photos, and info from around the Disney Parks!
