Disney’s beloved Broadway adaptation of Frozen made its way to Disney+ on June 20, 2025, becoming an instant hit and securing the #1 spot on the streaming platform’s Top 10 chart. The live stage production, which initially premiered on Broadway in 2018 after a series of previews in Denver in 2017, has now made its way into millions of homes, surpassing even the highly anticipated 2025 remake of Snow White on Disney+ and replacing it in the top position.
Another Loss for ‘Snow White’
The Frozen musical, developed shortly after the monumental success of the 2013 animated film, was a long time in the making. Disney began working on the stage version in 2014, taking great care to ensure the adaptation captured the magic of the original while translating it into a new theatrical experience. The musical maintained its popularity through the years, eventually becoming a staple of Broadway and attracting audiences from all walks of life.
In the years since its Broadway debut, Disney has ventured into producing professional recordings of live performances for streaming services. The move to release Frozen: The Musical on Disney+ is in line with the company’s strategy to offer exclusive and high-quality live performances to its global audience. This release comes on the heels of successful Disney+ drops of live productions like Hamilton (2020) and Taylor Swift’s Eras Tour (2023), both of which drew massive viewership thanks to their immense popularity and the high cost of attending such events in person.
A Fan Favorite
Given Frozen’s established fan base, it was no surprise that the musical shot to the top of Disney+’s charts. The adaptation offers viewers a chance to experience the magic of Broadway from the comfort of their homes, with Disney’s production values ensuring a high-quality viewing experience. While Snow White’s streaming numbers were likely bolstered by curiosity around its controversy, Frozen’s engaging, timeless story and remarkable performances made it a strong contender to top the charts.
For Disney, the success of the Frozen musical’s release on Disney+ represents both a strategic move to capitalize on the global demand for high-quality live performances and a further expansion of its entertainment empire. With Broadway classics now joining movies and series on streaming, the musical’s debut marks yet another way Disney is redefining how audiences access iconic performances.
As Disney continues to embrace streaming as a key platform for distributing its entertainment, Frozen: The Musical is sure to add another layer to the ongoing success of this beloved franchise. With its accessible and immersive experience, the show is likely to continue its reign on Disney+ as one of the platform’s most-watched titles.
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